Hallmark's Forever Friends teams with Izziwotnot

Nursery and children's interior specialist to create two new ranges.
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Hallmark is working with nursery and children's interior specialist Izziwotnot to create two new Forever Friends collections.

Forever Friends Little Star features text embroideries, soft appliqués and stripes combined with checks and starry prints for a modern feel. Meanwhile, Forever Friends Beautiful includes delicate embroideries, velour appliqués and velvet trims, combined with damask and lace prints for a vintage look and feel.

The two new collections will feature on products including moses baskets, bedding, room décor, storage items and accessories such as changing mats, cuddle robes and sleep suits. Both will launch in October.

"We are delighted to be working with Hallmark on Forever Friends," said Jane Jackson, MD of Izziwotnot. "It is extremely well suited to the nursery and feedback from our retailers has been extremely positive, evoking nostalgic memories for many of our own customers."

Julie Michell, licensing manager at Hallmark, added: "Izziwotnot have worked hard to bring the true character of Forever Friends to life and have paid great attention to the design, fabrics and prints used. We're delighted to be working with them and look forward to seeing these stunning ranges launching later this year."


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