HALLOWEEN FOCUS: Are we missing a trick?

Is the licensing business doing all it can to secure the orange pound?
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In the US, Halloween is the second most commercially successful holiday after Christmas. According to the ‘internet’ at least.

However, it’s certainly believable; Halloween is a massive event in the US and other territories are slowly starting to catch on too. And, of course, there is major potential for certain licensed products to really make an impact.

But, as an industry, are we really making the most of it?

To read the full feature, click here.

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