Halloween sparks return of Dracula

Classic character's cinema revival marks Hammer anniversary.
Publish date:
Social count:

The original 1958 version of Dracula starring Christopher Lee is making a comeback at over 200 cinemas across the UK in a brand new digitally restored print.

The new version will bring Hammer Horror to a whole new audience - and ties in nicely with Halloween. The brand is 50 years old this year and the release of Dracula is just one of a number of events aimed at reinforcing the profile of the British franchise.

Veteran Hammer director Jimmy Sangster is due to appear with Jonathan Ross, The Today Show and Newsnight in Halloween week as part of the celebration.

"The re-release of Dracula and the amount of media activity this week is proof if any were needed that Hammer's profile continues to rise," said Janet Woodward, head of licensing at Coolabi.

Meanwhile, to tie in further with the Halloween theme, dress-up specialist Smiffy's has the official licence for the Hammer House of Horror costume, wig and accessory range.

The costume line includes Count Dracula, Countess Dracula, Frankenstein's Creature, the Werewolf and The Mummy. There are also masks for each of the five characters, as well as accessories.

Other new Hammer licences include a line of classic Hammer film posters from Posters and Stuff. There are 12 in the collection, beginning with the release of The Curse of Frankenstein to help mark the anniversary and ending in 2008 with Dracula.

Finally, Britannia Games, which enjoyed success with its interactive Hammer DVD game Forbidden Terrortory, is launching a new game, Vampire Terrortory, featuring more classic Hammer characters in time for Christmas.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.