The original 1958 version of Dracula starring Christopher Lee is making a comeback at over 200 cinemas across the UK in a brand new digitally restored print.
The new version will bring Hammer Horror to a whole new audience - and ties in nicely with Halloween. The brand is 50 years old this year and the release of Dracula is just one of a number of events aimed at reinforcing the profile of the British franchise.
Veteran Hammer director Jimmy Sangster is due to appear with Jonathan Ross, The Today Show and Newsnight in Halloween week as part of the celebration.
"The re-release of Dracula and the amount of media activity this week is proof if any were needed that Hammer's profile continues to rise," said Janet Woodward, head of licensing at Coolabi.
Meanwhile, to tie in further with the Halloween theme, dress-up specialist Smiffy's has the official licence for the Hammer House of Horror costume, wig and accessory range.
The costume line includes Count Dracula, Countess Dracula, Frankenstein's Creature, the Werewolf and The Mummy. There are also masks for each of the five characters, as well as accessories.
Other new Hammer licences include a line of classic Hammer film posters from Posters and Stuff. There are 12 in the collection, beginning with the release of The Curse of Frankenstein to help mark the anniversary and ending in 2008 with Dracula.
Finally, Britannia Games, which enjoyed success with its interactive Hammer DVD game Forbidden Terrortory, is launching a new game, Vampire Terrortory, featuring more classic Hammer characters in time for Christmas.