He's no stranger to long distance swims, having been part of the industry's Maltese Island challenge back in 2008, but brand licensing lawyer Ian Down is taking on the 'Everest' of open water swims.
Down, from Hamlins LLP, is making a solo attempt to swim the English Channel between August 1st and 8th.
Licensing industry charity, The Light Fund, will be one of two beneficiaries from funds raised. At Down's request, Friends of Pitcheroak Special School will be the charity to benefit through the body. The Friends will earmark funds to help children still in local mainstream schools who need to be at the special school, but struggle to get government funding without the school's backing.
The other beneficiary will be RMHC, an independent charity providing 'home from home' accommodation for families at hospitals looking after seriously ill children.
"In years past, each time I saw the Channel it never ceased to inspire a sense of awe and the thought of 'what if?" said Down. "But it remained a private thought for many years, as there seemed no point in announcing it. I chartered my boat and pilot last summer, but it took until May this year for it to really sink in.
"Until then, my training had been in warm, crowded, chlorinated indoor pools, which seemed completely surreal in the context of the end goal. Yet now, having nearly completed an austere sea-training programme, it feels very read indeed, not to say unnerving!"
Down is charting his training and the build up to the challenge in his blog - which can be found by clicking here. His Just Giving web page is online now, while all potential sponsors can contact him directly by clicking here.