Sanrio has secured a new Mr Men Little Miss partnership with hand-iced biscuit specialist, Biscuiteers.
A collection of Mr Men Little Miss iced biscuits and cakes will be available from March 12th in select retailers and from Biscuiteers Boutique & Icing Cafe located in London's Notting Hill.
The deal, brokered by Sanrio's UK licensing agent Fluid World, is the first in a number of collaborations planned for the Mr Men Little Miss brand this year. It marks the first time that Biscuiteers has collaborated with a licensed character.
Each biscuit and cake will be handmade, iced by an artist and is presented in a hand-illustrated box.
In addition, Biscuiteers will be offering Mr Men Little Miss themed icing parties in its Notting Hill boutique. Customers will work closely with the team to create their favourite character biscuits and take away a collection of those they have iced themselves.
Harriet Hastings, founder and MD of Biscuiteers, said: "We are so excited about our new partnership with Mr Men Little Miss. This is the first time we have worked with a licensed brand on a new collection and we are sure that our customers will love our collections of hand iced biscuits and cakes."