Hannah Montana guitars on way

Sound Technology to distribute new Disney branded line into the MI market.
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Distribution outfit Sound Technology will be rolling out Disney-licensed guitars into the UK and Ireland.

Branded Disney by Washburn, the first products to arrive are based on the Hannah Montana franchise.

The models - a 3/4 size acoustic and a 3/4 size electric - will land in the UK by the end of November in time for the Christmas selling season.

"It's impossible to underestimate the power of brands in these economic conditions, and they don't get much stronger than this," said Ian Cullen, marketing director of Sound Technology. "We hope these models will appeal to MI retailers looking to cover all bases this Christmas."


Hannah Montana

Since debuting in the UK in May 2006, Hannah Montana has become a major franchise for the Walt Disney Company ? and Dominic Worsley, director of franchise marketing for the UK and Ireland at DCP, is convinced things can get even better, with 2009 set to be the property?s biggest year yet.

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