Hari's World has added to its team with two new national account managers as it looks to raise awareness of its new pre-school property.
The newcomers will have specific areas of responsibility - one will focus on schools and libraries across the UK, while the other will concentrate on retail groups, catalogue companies and gift shops.
As well as promoting the current Hari's World range, the account managers will also be assisting the sales team already promoting the Dowman Soft Touch licensed products.
The line is due to launch at Autumn Fair in September and includes plush and hand puppets based on six characters from the books. Finger puppets are also due to launch shortly.