Hari's World to expand into Europe

Toy partner, Dowman, chooses ACT International to present the range in new territories.
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After a successful trade fair season, Hari's World is looking to roll the publishing brand out in new countries.

ACT will present the plush toy range on behalf of Dowman, while Hari's World hopes to sign deals in new areas including interactive toys, collectables, board games, musical products and also digital games and applications.

Tristan-Sean McGee, Managing Director of Hari’s World, said: “The response to Hari’s World at both Spring Fair and Nuremberg was absolutely phenomenal, with a huge amount of interest from licensees and retailers from across the world."

Dowman MD, Dominic Whittle, added: "Hari’s World is a fun brand with a strong message - the issue of care and education of children crosses all language and cultural divisions and there is no question that Hari's World presents a global opportunity."

McGee continued: “The subject that Hari’s World addresses is an international one and that means the property has the potential to grow into a truly global brand."

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