HarperCollins and Aardman Digital launch The Hobbit app

The Hobbit: Official Visual Companion features content from The Hobbit Trilogy including details, character images and a 3D map
Publish date:
Social count:

Book publisher HarperCollins has partnered with Aardman Digital to launch a new app based on the latest Hobbit film, The Desolation of Smaug.

Entitled The Hobbit: Official Visual Companion, the app has been produced in association with Warner Bros.

The digital platform aims to engage fans of both the book and film series from Peter Jackson with content from The Hobbit Trilogy, including details, images of the characters and a rendered 3D map.

Nick Perret, group director of strategy and digital at HarperCollins, said: "This is the first step towards HarperCollins' vision for persistent storytelling worlds that will act as a hub for fans of The Hobbit worldwide.

"This exciting new experience brings The Hobbit universe to life and will over time develop as a platform for discovering the world of Middle-Earth."

Creative director at Aardman Digital, Jake Manion, added: "It's been an absolute pleasure to team up with HarperCollins and share in the adventure and excitement of The Hobbit trilogy.

"We really believe that the more fans understand the huge world that Tolken created, the more enjoyable the films and books become, and that's exactly what we hope this fantastic app will achieve."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.