HarperCollins celebrates Mog's 40th anniversary

Firm to publish a special anniversary edition of the original story, Mog the Forgetful Cat by Judith Kerr.
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HarperCollins Children's Books will also publish a pop-up edition of the book for autumn.

A programme of publics events and festival appearances, including the Edinburgh and Cheltenham Festivals and a PR campaign will complete the celebrations.

HarperCollins Children's Books has also secured global licensing rights for film/TV and merchandising for the Mog series of books and Kerr's picture book, The Tiger Who Came to Tea.

Mel Beer, head of licensing and content development at the firm is now looking for licensees to develop a range of consumer products targeting nursery/toddlers for toys, arts and crafts, apparel and accessories, greetings stationery, gifts and homewares with a retro spin for young females.

Mog the Forgetful Cat began a series of 16 stories, running until the final book in 2002, Goodbye Mog.

Mario Santos, MD for HarperCollins Children's Books said: "Judith Kerr is a truly exceptional talent in the world of picture books. We are extremely proud to have been her publisher from the beginning, enabling her wonderful stories to be enjoyed by generations of children, and we are delighted to be celebrating that partnership alongside Mog's 40th anniversary this year.

"We have a strong and extensive backlist and now look forward to developing an exciting licensing programme, which will see Judith's charming characters appearing beyond the pages of her many books."

A retrospective exhibition of Kerr's work is on display at Seven Stories, the Centre for Children's Books in Newcastle until May 2010. It will then tour the Scarborough Museum and Art Gallery from July to September 2010, the V&A Museum and Art Gallery in summer 2011 and the Wolverhampton Art Gallery in summer 2012.

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