HarperCollins ties Transformers 3 book deal - Licensing.biz

HarperCollins ties Transformers 3 book deal

Range of titles due out to coincide with launch of Dark of the Moon.
Publish date:
Social count:
1_HarperCollins, Transformers.jpg

Hasbro has awarded the film tie-in publishing rights for Transformers 3: Dark of the Moon to HarperCollins.

The agreement for English language rights will see the firm roll out a line of titles including a junior novel, ultimate guide and activity book this month, ahead of the film's cinema release. In addition to this, an annual will launch in September around the DVD release.

HarperCollins has published film tie-in editions for the previous two Transformers movies, selling in excess of 300,000 books with a retail value of over £1 million.

"HarperCollins has proven once again that they are among the best when it comes to delivering an exciting and compelling publishing programme based upon our theatrical releases," commented James Walker, VP brand licensing and publishing, EMEA at Hasbro. "The Transformers 3: Dark of the Moon books look terrific and we are confident they will be well received by fans."

Richard Haines, brand development manager at HarperCollins Children's Books, continued: "Transformers is one of the most successful movie franchises of all time and I am delighted that we can work with Hasbro once again on the third movie. The film is sure to be a massive hit this summer and we are looking forward to publishing the official film tie-in books."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.