HarperCollins to make BLE debut with The Tiger Who Came To Tea - Licensing.biz

HarperCollins to make BLE debut with The Tiger Who Came To Tea

The children's publisher is looking to take the hit kids' book into new territories with an extensive licensing plan.
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Award-winning children’s publisher, HarperCollins is gearing up to make its BLE debut this year, with plans to develop The Tiger Who Came To Tea programme.

Championed as one of the world’s leading English-language publishers, HarperCollins is home to a host of hit kids’ book brands, including Paddington Bear, Dr Seuss and Mog The Forgetful Cat.

However, taking centre stage at the firm’s BLE premiere will be the much-loved title from children’s author Judith Kerr, The Tiger Who Came To Tea.

One of the UK’s best-sellng heritage books, sales of The Tiger Who Came To Tea have exceeded four million copies to date. HarperCollins now looks to build on the evergreen qualities of the title as it embarks on new licensing opportunities for the brand.

“We are looking to extend the magic of teatime beyond Judith Kerr’s classic book to other licenses, with a particular focus on pre-school games and puzzles, paper products, apparel, partyware, arts & crafts, bags, plush, bedding, home ware, footwear and food,” said Hannah Best, HarperCollins’ senior business development manager.

With a core pre-school audience and appeal to both boys and girls, HarperCollins believes that The Tiger Who Came To Tea also has potential in the stationery, apparel, partyware, crockery and food sectors.

“Our long-term goal is to establish not only the must have in every child’s library, but to extend the reach across a wide variety of quality licensees and retail partners,” continued Best.

Ann-Janine Murtagh, executive publisher at HarperCollins Children’s Books, added: “At HarperCollins Children’s Books we are committed to working creatively with our authors to develop their content across all media, and I am absolutely delighted that we will be exhibiting at BLE for the first time this year.

“It seems appropriate that as an absolute jewel on our list the inimitable Judith Kerr’s irrepressible Tiger should be leading the way.”

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