One of Warner Bros Consumer Products' key ideas for turning the Harry Potter brand into an evergreen property will open its doors next spring - The Wizarding World of Harry Potter.
The new 'environment' will be within Universal's Islands of Adventure theme park at the Universal Orlando Resort. The themed land will enable guests to visit some of the locations from the books and the films, including the village of Hogsmeade, the Forbidden Forest and Hogwarts Castle.
"Over the years we've received thousands of letters from fans around the world wishing they could visit Hogwarts and the wonderful locations described in each of JK Rowling's beloved stories," said Barry Meyer, chairman and CEO of Warner Bros Entertainment.
"Working with Universal Orlando Resort, we are confident that we'll be able to provide Harry Potter fans with an incredible experience that upholds the richness of JK Rowling's books and delivers on the authentic detail portrayed in our films."
Brad Globe, president of Warner Bros Worldwide Consumer Products, added: "In Universal, we found the right partner whose unparalleled commitment will ensure that this is a world class destination."