Hasbro adds new VP of brand licensing for Europe

Former Disney man, James Walker, arrives to lead EMEA licensing initiatives.
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Hasbro has named former Walt Disney Company executive, James Walker, as its new VP of brand licensing for Europe.

Walker will lead the firm's EMEA licensing initiatives, reporting directly to Simon Waters, Hasbro's SVP of global licensing.

He most recently held the position of European infant director at The Walt Disney Company, while he also enjoyed stints as the UK home director and member of the Signature Europe and emerging markets lifestyle brand team.

"James' experience in licensing, coupled with his depth and breadth of understanding of product and brand building, will allow us to continue to expand our licensing business long-term," commented Waters. "Working closely with our European management team, we are confident that he will successfully drive the planning and development of our key global brands and fully leverage licensing opportunities within the region."

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