Hasbro and Ruckus release My Little Pony app - Licensing.biz

Hasbro and Ruckus release My Little Pony app

Interactive storybook application for the iPhone, iPad and iPod Touch arrives.
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Ruckus Media Group has announced the worldwide release of the first-ever My Little Pony app, My Little Pony: Twilight Sparkle, Teacher for a Day.

The release is the second collaboration between Ruckus and licensor Hasbro, with Chuck and Friends: Friends for the Long Haul released earlier this year. The pair are also working on further titles.

Rick Richter, Ruckus Media Group CEO, said: "My Little Pony is a powerful and evergreen brand with a history of entertaining the young and the young at heart."

The educational title aimed at kids aged between three and 11. Richter said it was "designed to engage children with interactive activities, video and an entertaining story. The My Little Pony brand focuses on friendship, a critical aspect of child development, and one that's near and dear to our customers' interests."

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