Hasbro builds Kre-o presence at Comic-Con - Licensing.biz

Hasbro builds Kre-o presence at Comic-Con

Firm unveils new Star Trek and Transformers building sets in San Diego.
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Hasbro is set to take the wraps off new Star Trek Kre-o lines at this week's Comic-Con.

Fans visiting the San Diego shindig will be able to see the Kre-o Star Trek USS Enterprise set and Kirk, Spock and Bones Kreon figures for the first time at the Hasbro booth.

In addition, Hasbro has teamed up with Star Trek director JJ Abrams to create a Kre-o Star Trek stop motion digital short. It will feature icons of the Star Trek saga in a standalone storyline and will premiere at a later date in partnership with Paramount Pictures.

"Comic-Con is the perfect place to give fans a sneak peak at upcoming Kre-o Star Trek products and the teaser trailer for the Kre-o digital short produced by Bad Robot," said Kimberly Boyd, global Kre-o brand director at Hasbro.

New Transformers building sets will also be on display at the Hasbro booth.

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