'Branded play' giant, Hasbro is expanding its film and TV division with the appointment of Josh Feldman as head of development for Hasbro Studios.
In the newly created role, Feldman will focus on adapting the company’s toy properties into live action and animated films.
Hasbro has already seen success with film franchises based on its Transformers and G.I. Joe action figures. Feldman will now help the studio develop further properties, along the lines of the upcoming movies based on Candy Land, Jem and the Holograms and Ouija.
Variety reports that Feldman was most recently the director of development at Simon Kinberg’s Genre Films, where he worked on titles such as X-Men and Fantastic Four.
He has also helped Hasbro adapt Magic: The Gathering for the silver screen at Fox.
Feldman will now report to Stephen Davis, president of Hasbro Studios and global entertainment and licensing for Hasbro.
“Josh is ideally suited for this role as we look to expand our feature business,” said Davis.
“His focus will be on both our franchise and new brands in live-action and animation, and Josh will work closely with the studio’s TV development, brand, design, digital and licensing teams to deliver full storytelling integration across our brand blueprint.”