Hasbro gets Dangerous

Toy company to make board and travel games based on successful book brand.
Publish date:
Social count:

Rocket Licensing has secured a deal with Hasbro for the development of board and travel games based on the huge publishing hit The Dangerous Book for Boys.

Rocket's Charlie Donaldson claimed that the deal was the first of many which would be secured with "renowned" licensees.

The Dangerous Book for Boys has shifted over 750,000 copies in the UK and over one million in the US. The second book - Pocket Dangerous Book for Boys: Things to Know - is already a bestseller after its launch in June, while The Dangerous Book for Boys Yearbook has just been published in the UK.

"The book is fantastic, a fabulous concept and rich in material with which we can develop some great games," said Andrew Lane, licensing director at Hasbro.

Donaldson continued: "We have established a key partnership with Hasbro, the first of many internationally renowned licensees we shall be signing. Our aim is simple, to make The Dangerous Book for Boys the best boys licensed brand ever."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.