Hasbro grows Nerf into other sectors

Tie up with Second Chance will see apparel, accessories and sporting goods launch in Europe.
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Hasbro is planning to expand the Nerf universe, signing up Second Chance to produce a collection of apparel, accessories and sporting goods for launch across Europe.

The range will hit stores in 2012.

"Nerf continues to be Hasbro's top performing global brand for boys 12 and older, now with over $2 billion at retail," said James Walker, VP of brand licensing and publishing EMEA at Hasbro. "The partnership with Second Chance will build on the huge momentum and offer a great line of performance lifestyle gear that will be both functional and fashion forward, whether taking the field or hitting the mall."

Patrick Daniels, licensing director at Second Chance, added: "We are all very excited and motivated to deliver a terrific on-brand range of Nerf lifestyle apparel and accessories that drives great sales at retail."

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