Hasbro inks digital publishing deal with Egmont

Storybook iPad apps for My Little Pony, Transformers Prime and Littlest Pet Shop on way.
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Hasbro has teamed with Egmont Kids Media to bring a number of storybook iPad apps based on its hit franchises to key European markets.

Egmont will focus on My Little Pont, Transformers Prime and Littlest Pet Shop.

The My Little Pony reading apps will be based on My Little Pont: Friendship is Magic, with the first releasing in November and a second in January 2013.

The Littlest Pet Shop and Transformers Prime storybook apps will follow in the second quarter of 2013.

"We are thrilled to be creating innovative and immersive storybook experiences for youngsters based on three of Hasbro's most powerful brands," said Peter Schroeder at Egmont Kids Media.

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