Marvel Entertainment has revealed a host of new licensees ahead of the release of its latest cinematic venture, Marvel's Guardians of the Galaxy.
The film launches on August 1st 2014 and some of the industry's biggest names have signed to anchor the licensing programme including Hasbro, Disguise and Sideshow Collectibles.
The film will feature a mixed cast of characters including Peter Quill, Gamora, Drax, Groot and Rocket Raccoon.
Adam Biehl, VP of global marketing at Hasbro, said: "As we’ve seen with Marvel’s The Avengers and Iron Man, Marvel Studios is expert in developing comic-based properties into major blockbuster events and bringing them to the forefront of pop-culture.
"From the early visuals Hasbro has seen of Guardians of the Galaxy, and knowing the extensive franchise marketing Marvel will put behind this property, we are extremely excited by what the studio has in store for fans and movie goers. Hasbro can’t wait to offer kids and fans of all ages an exciting array of toys based on Guardians of the Galaxy.”
Paul Gitter, SVP, licensing, Marvel at Disney Consumer Products, said: "Marvel’s Guardians of the Galaxy has been very well received by our licensing and retail partners during meetings held both before and during the show.
"Both the film and new character portfolio introduces a new and exciting slate of personalities and galactic vehicles that span the galaxy like non other seen in previous Marvel films.
"These elements along with the power of the Marvel brand sparked the attention of potential partners who immediately saw the application to both new and existing product categories and are well positioned for a successful 2014 program.”
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.