Hasbro Studios adds Mediaset in Italy

Firm to act as licensing agent for toy giant in territory; also seals programming deal.
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Hasbro Studios has signed a programming and licensing deal with Italian media group Mediaset for a raft of new shows.

Kicking off in Q4, the deal covers Transformers Prime, My Little Pony Friendship is Magic, GI Joe Renegades, The Adventures of Chuck and Friends and Pound Puppies, on multiple channels.

Meanwhile, Mediaset will also act as Hasbro's exclusive licensing agent in the Italian market for the five programmes.

In addition, the licensing deal will also cover Hasbro's Monopoly, Trivial Pursuit and Littlest Pet Shop brands.

"Mediaset is Italy's leading media group and the perfect strategic partner for us in this key territory," said Stephen Davis, president of Hasbro Studios. "We look forward to a long and productive relationship."


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