Hasbro Studios seals key deal with Turner Broadcasting - Licensing.biz

Hasbro Studios seals key deal with Turner Broadcasting

Four major properties, including Transformers Prime, added to kids' channel line-up from summer 2011.
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Hasbro Studios and Turner Broadcasting EMEA have struck a programming deal covering four key properties, including the highly anticipated Transformers Prime.

The deal runs throughout the UK, Spain, Sweden, Norway, Denmark and the Middle East and will kick off in summer 2011. Turner Broadcasting will carry episodes of Transformers Prime, The Adventures of Chuck and Friends, Pound Puppies and My Little Pony on Cartoon Network, Boomerang and Cartoonito.

Additionally, they will appear on Turner's Cartoon Network Arabic in the Middle East and Boing in Spain.

"We're thrilled to partner with Hasbro on this exciting deal, which brings a raft of new content to our network in a number of key markets," said Michael Carrington, chief content officer at Turner Broadcasting. "These shows are fantastic legacy brands which have been brought to life for new audiences and they are a welcome addition to our channel line-up."

Stephen Davis, president of Hasbro Studios, added: "Turner's strong suite of channels will be an ideal home for our new animated series in Europe - all re-invented, re-imagined and re-ignited from our stable of well-known brands."

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