Linda Steiner, who has previously held positions at Warner Bros, Cartoon Network and ABC Entertainment, has been named head of girls and pre-school programming.
Meanwhile, Lisa Licht, who has served for two years as general manager of entertainment and licensing at Hasbro, has been promoted to general manager of Hasbro Studios.
"Lisa and Linda represent very significant additions to the executive team at Hasbro Studios," said Stephen Davis, president. "Both have held key positions at some of the most successful companies in the children's entertainment arena and are well respected for their leadership and accomplishments. They will make substantial contributions as we shape the iconic Hasbro brands, along with other emerging and existing properties, into new forms of visual entertainment."