Hasbro teams with HTI for Tonka relaunch - Licensing.biz

Hasbro teams with HTI for Tonka relaunch

New Tonka Town segment to be introduced, while Tonka Classic will be refreshed.
Author:
Publish date:

Hasbro is joining forces with toy company HTI for the relaunch of the classic Tonka brand.

A new segment called Tonka Town will be reintroduced, including modern vehicles, play-sets and characters. The new line will expand beyond construction with emergency service themes.

In addition, the company will unveil Tonka Classic, with the original line of steel trucks getting a makeover.

"We're extremely excited about reintroducing Tonka in Eurppe with this fantastic new range," said James Walker, VP of brand licensing Europe at Hasbro. "Boys everywhere dream of being a policeman or fireman, so we anticipate that the addition of emergency services to the traditional construction-inspired play will resonate in a big way with youngsters."

Key items in the Tonka Town line will include a Police Station with jail, a convict, police officer and police bike; a Tonka Town Fire Station with two firefighters and a fire ranger vehicle; and a Tonka Town Dump Truck with boulders, construction worker and warning sign.

Products will be available from autumn/winter 2013.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs