Hasbro teams with HTI for Tonka relaunch

New Tonka Town segment to be introduced, while Tonka Classic will be refreshed.
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Hasbro is joining forces with toy company HTI for the relaunch of the classic Tonka brand.

A new segment called Tonka Town will be reintroduced, including modern vehicles, play-sets and characters. The new line will expand beyond construction with emergency service themes.

In addition, the company will unveil Tonka Classic, with the original line of steel trucks getting a makeover.

"We're extremely excited about reintroducing Tonka in Eurppe with this fantastic new range," said James Walker, VP of brand licensing Europe at Hasbro. "Boys everywhere dream of being a policeman or fireman, so we anticipate that the addition of emergency services to the traditional construction-inspired play will resonate in a big way with youngsters."

Key items in the Tonka Town line will include a Police Station with jail, a convict, police officer and police bike; a Tonka Town Fire Station with two firefighters and a fire ranger vehicle; and a Tonka Town Dump Truck with boulders, construction worker and warning sign.

Products will be available from autumn/winter 2013.

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