Hasbro to ditch packaging wires from 2011 - Licensing.biz

Hasbro to ditch packaging wires from 2011

Goal also set for more use of renewable materials for core toy and game licensees.
Author:
Publish date:
1_Hasbro, Transformers packaging.jpg

Hasbro is to ditch all wire ties in its packaging from 2011, while it will also be working with key licensees on a number of new environmental goals.

As well as the elimination of the wire ties next year, Hasbro is aiming for at least 75 per cent of its paper packaging to be derived from recycled material or from sustainable sources. By 2015, the firm has set a goal of 90 per cent of usage of these materials for all its paper packaging and in-box game content.

Hasbro is now working with its core toy and game licensees to help them put similar standards in place.

The company is also planning to hire a director of product and packaging sustainability in the US to further support its efforts.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.