Hasbro is launching the world's first Nerf-dedicated family entertainment centre in Singapore's Marina Square Shopping Mall next year.
The news follows the announcement made in February 2018 regarding a licensing agreement between Hasbro and Kingsmen Creatives to create, build and operate multiple Nerf experiences across Asia Pacific.
The Marina Square Nerf experience is slated to open in the second half of 2019 and will be the first concept attraction for Hasbro and the Nerf brand. It will see the combined efforts of Hasbro and Kingsmen come together to create a 'world leading play experience.'
Plans are underway to translate the Nerf brand values into a vast play experience occupying over 18,000 square feet on the ground level of Marina Square. The indoor attraction will feature multiple activity zones that promote active play, team work and encourage participants to explore beyond their comfort zones while having fun.
Mr. Lim Hock San, chief executive officer of Marina Square, commented: “Marina Square is positioned as a family mall in the city. The injection of the Nerf experiences fits our overall positioning and strategy to provide more activity based experiences for the whole family.
"We believe the concept will be a great draw for both locals and tourists, creating much life and energy in the Marina Centre precinct.”
Mr. Andrew Cheng, group chief executive officer of Kingsmen, added: “The Nerf experience is designed to be a year-round family destination and Marina Square is an excellent launchpad for this exciting new attraction… a world’s first.
"Our goal is to create a brand of unique participative experiences that guests of any age can enjoy and will want to return to. With families constantly on the lookout for things to do together, we are confident that our offering of adrenaline-filled fun, coupled with enriching experiences will be a hit.”