Toy giant Hasbro is to voluntarily transfer its stock exchange listing from the New York Stock Exchange to the NASDAQ Global Select Market.
The company expects trading to begin on NASDAQ on December 21st, with stock continuing to be listed under the ticker symbol 'HAS'.
"The decision to transfer our stock listing reflects our strategy of reimagining our business to maximise value for our shareholders," said Deb Thomas, Hasbro's chief financial officer. "The NASDAQ and its listed companies are indicative of the innovation and forward thinking Hasbro prides itself on.
"We are confident that the technology platforms, services and support of NASDAQ will best support Hasbro's continued growth as a branded play company."