Hasbro is launching a special apparel and accessories collection inspired by Transformers 3: Dark of the Moon, called TF3 Crew.
The exclusive range - created by New Era, Oakley, Zazzle and Red Monkey Designs - is being showcased in New Era's flagship store in SoHo, New York.
Items will include caps, inspired by those worn on set, sunglasses, which mirror the technical eyewear worn by the editors and crew, plus a line of cuffs, belt buckles and watches based on the film's imagery.
Consumers will also be able to customise t-shirts, iPod and iPad cases among other items with special film-inspired renderings by pop culture artist, Les Schettkoe.
The TF3 Crew range will include nearly 30 items in total, with prices ranging from $25 up to $250.