CPLG hatches new deals for Hatchimals - Licensing.biz

CPLG hatches new deals for Hatchimals

The agency has secured a number of licenses in key categories including apparel, arts & crafts and dinnerware.
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Following Spin Master's appointment to represent the hit toy brand Hatchimals, CPLG has secured a number of licensees across key categories in the UK.

Sambro is developing a range of arts and crafts and stationery products, including stationery-filled craft eggs and magnetic scribblers, as well as bags, luggage and backpacks with two-way sequins to reveal the Hatchimal inside the egg. Sambro is also distributing US licensee Wish Factory’s range of clip-on plush, which is available now at all major toy stores. 

Zak UK is on board for lunchware, dinner and drinkware sets, launching for AW18. MV Sports showcased its range of bikes, scooters, skates and protection gear at London Toy Fair last month to a great reception, with product due to launch at retail later this year. 

In the health and beauty category, Corsair is developing a range of toiletries and cosmetics, including lip balms and nail varnish launching in time for the Christmas season. 

Fans of the brand will also be pleased to hear that they will soon be able to hold their own Hatchimals- branded party with party paperware supplies from Unique Industries, available at retail in the coming weeks. 

“We have seen an incredible response to Hatchimals from both licensees and retailers in the UK,” said John Taylor, commercial director UK, CPLG. “We’ve worked closely with Spin Master and licensees to develop some fantastic creative products which truly capture the magical element of the brand. We’re looking forward to seeing the first product launch at retail and bringing consumers deeper into the Hatchimals universe.” 

“We are absolutely thrilled by the response to Hatchimals,” added Anna Hewitt, licensing director, Spin Master (UK) Ltd. “It’s rewarding to watch the growth of the brand as more and more licensees join in the fun and enchanting world of Hatchtopia through CPLG’s efforts.” 

Spin Master revealed a whole world of wonder and discovery with the launch of Hatchimals on October 7, 2016. The toy was earmarked as a “top toy” by retailers before launch and sold out as soon it hit the shelves. Hatchimals took home Toy of the Year at the BTHA awards in January 2017 and continued to grow as a brand and win awards, most recently winning Collectible Range of the Year in January 2018. Not only is it an award-winning property, Hatchimals was also the #1 growth property in toys across the G12 countries in 2017: UK, France, Germany, Italy, Spain, Belgium, Netherlands, Russia, US, Canada, Mexico, Australia.    

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