HAVE YOUR SAY: Are long-term brand values being cannibalised for short-term gain? - Licensing.biz

HAVE YOUR SAY: Are long-term brand values being cannibalised for short-term gain?

Licensing.biz wants to hear what you think on this Friday's Have Your Say topic.
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4Kids Entertainment's co-managing director Stephen Gould yesterday said that the licensing market is both fragmented and saturated, with the perceived value of a brand being cannibalised in the short-term.

Do you agree with him?

Do you think that the industry has begun to place too much emphasis on short-term film licences, rather than taking the time to develop a brand?

Should companies be looking to have a much broader portfolio - and do retailers need to review the demands they place on licensors?

We want to hear what you think.

To air your views, simply post a comment in the box below.

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