4Kids Entertainment's co-managing director Stephen Gould yesterday said that the licensing market is both fragmented and saturated, with the perceived value of a brand being cannibalised in the short-term.
Do you agree with him?
Do you think that the industry has begun to place too much emphasis on short-term film licences, rather than taking the time to develop a brand?
Should companies be looking to have a much broader portfolio - and do retailers need to review the demands they place on licensors?
We want to hear what you think.
To air your views, simply post a comment in the box below.