Yesterday Entara announced that it would now be officially known as part of Parthenon Entertainment, having been acquired by the firm at the end of 2007.
As the licensing business becomes ever more competitive, do you think acquisitions could become something of a trend through 2008 and beyond?
Is the only way for a small firm to really make an impression in the market now to tie up with a larger company? But what benefits - and problems - will this new kind of business model bring?
We want to hear what you think. To submit a comment, simply fill in the form below.