With the news that all 20 clubs in the English Premier League could be playing an extra game each season abroad in a bid to extend the power of the brand, how do you think the licensing industry could benefit from this?
Clubs such as Manchester United, Liverpool, Chelsea and Arsenal already have strong licensing programmes - and are well-known outside the UK.
But could the extra global audiences result in some of the other clubs dramatically increasing their brand power?
And could we even see Premier League branded merchandise?
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