Haven Licensing on board to push Paul Frank in Australia

Saban Brands' property sees further expansion in the Asia Pacific region.
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Saban Brands is continuing to build up the Paul Frank property, having acquired it back in August 2010.

The firm has appointed Haven Licensing as the new agent in Australia and New Zealand.

Haven joins a global network of Paul Frank agents which represent over 120 licensees worldwide in categories including apparel, publishing, novelty and home décor. Haven also represents entertainment companies such as Lego and Sanrio.

On top of the Haven appointment, Designworks is now on board to create a line of fashion and accessories, which will will launch in Q1 2012.

As well as new licensing partners, Saban Brands has been building new content initiatives for Paul Frank, including mobile game app Paul Frank's Magic Balloon, plus a foray into broadcast with a Christmas TV special.

"We are thrilled with the rapid expansion of the Paul Frank brand in the international marketplace," said Kirk Bloomgarden, SVP, international licensing, Saban Brands. "Our licensing partners recognise the established brand equity and the potential to create new innovative products that will appeal to its loyal fans and a new generation of followers worldwide."

Tom Punch, MD at Haven, added: "We are naturally excited to be working with Saban Brands on the Paul Frank programme. "We have tremendous opportunity to further the momentum of an innovative brand that already excites consumers in Australia and New Zealand."


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