Hayne Publishing is pushing on with its brand extension programme, signing a new partnership with denim label Lee Cooper for a line of clothing.
The design team at Lee Cooper - which is Europe's oldest denim company - has worked the Haynes 'signature' style into a new collection of clothing and workwear, which is due to go on sale in selected stockists shortly.
The range includes jeans, jackets, dungarees and t-shirts. The unique, original hand-drawn car cutaway artwork features prominently, as does the Haynes and Lee Copper branding.
"Lee Cooper and Haynes are a perfect fit. They are both great British names that stand for something solid and worthwhile," said J Haynes from Haynes Publishing. "This workwear range, as well as representing sleek British style, is the perfect complement for that. You could say it's nuts and bolts and rock n roll."
Andy Rigg, group brand head at Lee Cooper, added: "Lee Cooper is British to the core - we're one of the original jeans manufacturers and that makes us one of the world's oldest workwear companies.
"So, of course we pride ourselves on our authenticity. That's why there can be no better partner for Lee Cooper than Haynes."