The Haynes brand is continuing to build its presence in the licensing sector, teaming with Sony Music to produce a special album for Father's Day.
Dad: Ultimate Guide to Rock will roll out on June 7th and will include three CDs, plus a mini guide to rock. Songs from artists such as Santana, Bob Dylan, ELO, Ian Dury & The Blockheads and Meat Loaf among others will be included.
Both the cover and the guide to rock are in the traditional Haynes style.
The initiative is the latest in a series of promotions for Haynes. It has also recently teamed with Half Moon Bay to create a special keyring for the Men's Health Forum charity.