HBO Licensing & Retail has selected Bradford Licensing to handle products for its TV drama, Game of Thrones, internationally.
HBO is looking to expand the show's licensing and retail programme globally across multiple categories. Bradford has the worldwide rights (excluding North America).
Game of Thrones is based on the best selling book series A Song of Ice and Fire by George R R Martin. The series is one of the most successful fantasy franchises of all time, selling over 15 million books worldwide.
The HBO series - which debuted this spring - is one of the network's most popular programmes and also gathered 13 Emmy nominations. It returns for a second series in April 2012.