Headstart named as new Sesame Street toy licensee - Licensing.biz

Headstart named as new Sesame Street toy licensee

The firm will focus on creating a range of Sesame Street plush for major retailers.
Author:
Publish date:
Social count:
0
Screen Shot 2016-12-20 at 10.45.18.png

Sesame Workshop has apppointed Headstart International as its new regional toy licensee for Australia and New Zealand.

Headstart will focus on creating a range of Sesame Street plush across price points to build a strong presence with major retailers.

“We’re proud of our long history in forging partnerships that meet regional needs,” said Gisela Abrams, VP of international media business at Sesame Workshop. 

“Headstart’s expertise in retail execution, product development, and marketing is unparalleled, and we’re excited that their efforts will help us extend the Sesame Street experience to children and their families throughout Australia.”

Sesame Workshop's licensing representative, Haven, helped broker the deal and will continue to implement Sesame Street's overall brand strategy and licensing programs in the market.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.