Heathcliff apparel lines on way

Hybrid to launch new designs at MAGIC after deal with Fitz Roy Media.
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Fitz Roy Media has signed Hybrid Apparel as the US apparel licensee for its Heathcliff and Funny Face brands.

The two-year deal grants the firm rights to manufacture and distribute themed apparel including tees, novelty tops, wovens, two-fers and tanks, beanies, caps, fleece outerwear, jackets and hoodies.

The initial line of products will be introduced at MAGIC Marketplace in February.

"Hybrid's demonstrated creativity and track record of success in furthering the appeal of highly recognised brands are a perfect fit for these newly invigorated properties," said Hamp Hampton, CEO of Fitz Roy Media. "We look forward to working with Hybrid's team of talented designers in translating the fun and excitement of Heathcliff and Funny Face to the world of apparel."

Derrick Baca, VP of licensing at Hybrid, added: "We are thrilled to be working with Fitz Roy and excited to be involved in bringing these iconic brands to a whole new generation of fans in the 21st century."

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