Heelys sponsors the 2015 Nickelodeon Kids' Choice Awards

'The trainers with a wheel in the heel' kicks off its sponsorship campaign this October and will run through to the event next March.
Author:
Publish date:
Social count:
0
00walberg.jpg

Heelys, the trainers with a wheel in the heel, has revealed it sponsorship deal of the 2015 Nickelodeon Kids’ Choice Awards.

The multiplatform partnership will span 13 European countries, including the UK, Ireland, Austria, Belgium, Germany, Holland and Spain.

The sponsorship includes TV and online advertising across the Nickelodeon network beginning this year and continuing through to the Awards event and global broadcast in March 2015.

Nickelodeon’s 28th Annual Kids’ Choice Awards is an event in which children can honour their favourite film, music, sports and TV stars.

Vicki Ruddlesdin, Heelys EU marketing director, said: “The brand fit between Nickelodeon and Heelys is obvious, both brands are fun, exciting and entertaining.

“The association with the Kids’ Choice Awards gives Heelys a platform to engage and interact with kids and parents throughout Europe across a number of media channels including TV, online and social.”

Chris Shaw, EVP and MD of sales for Viacom International Media Networks, added: “Heelys has tremendous international momentum. It has enormous credibility and is enjoyed by kids everywhere.

“The KCAs offer Heelys the ultimate vehicle to engage with kids on all platforms in a targeted and powerful way.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.