Heidi keeps Planeta Junior and Studio 100 singing across the globe - Licensing.biz

Heidi keeps Planeta Junior and Studio 100 singing across the globe

The revamped, CGI children's series has topped TV ratings across Europe, including France, Germany and Spain.
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Studio 100 and Planeta Junior are celebrating the international success of the hit CGI children’s series, Heidi.

The pair has revealed that across Europe, target audiences of fans aged four to six-years-old continues to grow, with a the largest stake currently held in France where the show enjoys a 33 per cent share of girls four to 14.

The series currently holds the top spot on popular French channel, TF1.

Meanwhile in Germany, Heidi has up to 80 per cent market share in the target group of kids aged three to five years on channels ZDF and KiKa.

Studio 100 and Planeta Junior have already secured over 50 licensees across the globe and the partnership has outlined it plans to continue to engage with more families as they in turn engage with the brand.

Waiting in the wings, Famosa will be launching an extensive range of merchandise later this year, covering dolls, plush, play-sets, ride-ons and outdorr playhouses.

“Heidi is a strong and positive role-model for young girls and their families to aspire to thanks to its positive, appealing brand values,” said Christophe Drevet, international consumer products director at Studio 100.

“The series has grown from strength to strength since its initial launch and, as more territories come on board, we are confident of continuing this success globally.”

Diego Ibanez, international commercial director at Planeta Junior, added: “For Planeta Junior, Heidi is much more than a property, it represents a piece of our history as an entertainment company and one of the first animation series that we owned in Iberia and Italy.

“The new Heidi is as pretty and lively as before and we are sure that girls will love her as their mothers did.”

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