Henson acquires global rights to Norway's hit kids property, Elias - Licensing.biz

Henson acquires global rights to Norway's hit kids property, Elias

Henson Independent Properties will distribute new series and consumer products globally.
Author:
Publish date:
elias.png

Jim Henson's HIP licensing banner has secured the global distribution and products rights to Norway's hit children's property, Elias.

In a deal with Norwegian firm, Animado,, Henson Independent Properties will distribute the new animated series, Elias: Rescue Team Adventures and consumer products internationally.

Based on the children's picture book, Elias is a CGI animated rescue boat. Currently in production at Caoz Animation, the new series will make its debut at MIP Jr. this year.

HIP's consumer products team will also unveil the property to the international licensing community at Brand Licensing Expo in London in October.

Richard Goldsmith, executive vice president, global distribution, The Jim Henson Company, said: "Elias: Rescue Team Adventures is a very distinct and captivating series for the global preschool audience.

"We're always on the lookout for unique characters and story lines that resonate with audiences worldwide.

"Animado has put the emphasis on entertainment while also managing to convey important lessons on safety, cooperation, community and bravery. Animado has done an amazing job on developing the property, and HIP is excited to establish Elia's success in the global marketplace."

“The Jim Henson Company’s involvement in Elias will certainly have a significant impact on the series’ international expansion and global licensing program,” said Animando’s Slåttebrekk.

“The storylines for the new episodes of Elias provide the adventures that engage young viewers and ultimately underscore the important role that everyone has within their community. 

"The series also subtly encourages cooperation and respect for others while also helping youngsters recognize the value in a job well done. These are universal themes that will appeal to children around the globe as well as their parents, and we anticipate the series will resonate with broadcasters worldwide.”

Related