Her Universe debuts DC-inspired activewear line - Licensing.biz

Her Universe debuts DC-inspired activewear line

The range, which will be available exclusively in Kohl’s, spans sports bras, T-shirts, jackets, vests and leggings.
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Fashion company Her Universe has joined forces with Warner Bros. Consumer Products (WBCP) to develop its first ever DC activewear line.

On behalf of DC Entertainment, and with retailer Kohl’s, the collection spans sports bras, T-shirts, jackets, vests and leggings, which will all be available in junior and plus sizes.

“Fans have been asking me to design DC fashion for a while now,” said actress and Her Universe founder, Ashley Eckstein.

“I’m honoured to be a part of the DC family as the voice of Cheetah in DC Super Hero Girls, and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much.”

The line will be available exclusively in Kohl’s stores nationwide and online from April 3rd with prices ranging from $24 to $55.

Pam Lifford, president of Warner Bros. Consumer Products, added: “We’re thrilled to partner with Ashley, once again, to bring DC’s most iconic Super Heroes to ‘Her’ Universe.

“This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner superhero, show off their strength and power, and just have some fun.”


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