Hero: 108 goes to Turner - Licensing.biz

Hero: 108 goes to Turner

Moonscoop appoints firm as licensing agent for new animated action comedy series.
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Turner CN Enterprises has added to its portfolio, with Moonscoop appointing it as the new licensing agent for animated action comedy series, Hero: 108.

The deal covers the UK, Spain, Nordic, Turkey, Greece, Middle East and South Africa.

"Turner CN Enterprises is the perfect partner for a groundbreaking series like Hero: 108," said Cynthia Money, president of worldwide consumer products and marketing at Moonscoop. "They have been involved with the series from the beginning and truly recognise the show's enormous potential for success. Their expertise in brand management in the UK and elsewhere is also unparalleled."

Alan Fenwick, VP of Turner CN Enterprises, added: "We're very excited to be working with Moonscoop on the licensing programme for Hero: 108. The series has a natural synergy within our portfolio of award winning children's brands and we plan to use our proven expertise to develop an innovative licensing programme that embraces the interactivity and digital advancements of the animation."

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