Following its launch this week, the 52 x 11' series will also benefit from a groundbreaking promotional platform, including a Massively Multi-Player Online Game (MMOG) developed by RedGate Games, a subsidiary of Asian online game publisher, Gamania Digital Entertainment.
Hero 108 is a collaboration of artists from Asia, Europe and Hollywood, led by Gamania, Moonscoop and Cartoon Network International. Telegael Teo of Ireland is also involved in the co-production.
The concept has already launched online with a steady stream of content being introduced and the producers have already been propting the program at anime conventions over the past year.
Playmates hold the master toy licence and has plans for launch this year.