Heroes goes mobile - Licensing.biz

Heroes goes mobile

Smash hit sci-fi show being turned into a mobile game thanks to Gameloft.
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With the first series drawing to a conclusion on BBC2, the Heroes licensing bandwagon is about to roll - with mobile game developer Gameloft one of the first to jump on.

The firm has signed a worldwide licensing agreement with Universal Pictures Digital Platforms Group. The game - available in the US now - will chronicle favourite moments from the first series, but also offers an exclusive spoiler from series two that will not be revealed to fans until later in the season.

In order to access the season two spoiler, only available via the mobile game, players must locate a hidden room containing a secret that sheds light on a long-standing show mystery. However, they have to be alert as the game can be completed without clearing the secret room.

"We are always looking for organic ways to extend the Heroes story in the transmedia landscape," said Tim Kring, creator and executive producer of Heroes. "The Gameloft project afforded us a perfect opportunity to begin revealing an important season two story point before it actually hits the television screen."

Gonzague de Vallois, senior VP of publishing at Gameloft, added: "With such a massive fan base, we knew it was critical to work closely with the writers and producers of the television series to develop a game that matched the dynamic atmosphere.

"Surpassing expectations is what we aimed for an achieved with the game, so we are very happy with the end result and look forward to fans enjoying it worldwide."

11 levels and four locations - New York City, future New York City, a museum and Las Vegas - are included in the game.

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