CPLG has inked a deal with Universal Studios Consumer Products Group to become the licensing agent for smash hit sci-fi show Heroes.
The show, which initially ran on the Sci-Fi Channel in the UK and is now airing every Wednesday on BBC2, chronicles the lives of ordinary people who discover they possess extraordinary abilities. The show pulled in the largest audience in the Sci-Fi Channel’s history, with it now being the third biggest satellite station across the network thanks to Heroes.
CPLG is now looking to capitalise on the storylines for the licensing programme, and in some cases extend the story beyond what is seen on television. Licensees on board so far include Trademark for t-shirts, sweatshirts and loungewear, GB Eye for posters and postcards and Danilo for calendars. Initial product will be available for this Christmas.
“We are over the moon to be representing Heroes, which is proving to be one of the most exciting TV programming events in years,” Susan Bolsover, category director for programming at CPLG told ToyNews. “Already the show has fantastic audience retention with both critical acclaim and popular praise across the breadth of the market.
“We plan to cover off publishing and are currently auctioning rights on an exciting, original novelisation which is a complete spin-off from the show and which fans won’t be able to access anywhere else.
“We are also looking to cover adult gifting and collectables, providing fans with added value and innovative products that absolutely complement the tone and feel of the show.”