The Hershey Company has appointed Retail Is Detail to open its first outlet in the Middle East.
A Hershey's Chocolate World store has opened in the world's largest shopping destination, The Dubai Mall.
RID has signed exclusively with Hershey's to expand the franchise in the Middle East and South East Asia. It is planning to launch further concept stores on both continents within the coming months.
"The Dubai store is in a terrific location," said Ted Jastrzebski, SVP at Hershey International. "It represents an important investment in the Middle East and will help increase consumer awareness."
Sunaina Gill, director of Retail Is Detail, added: "We are absolutely thrilled to be the first to launch the Hershey Chocolate World concept in the Middle East."