HFN seals board game deal for Bella Sara

MJA Licensing brokers agreement with French partner for equestrian brand.
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Hidden City Entertainment has added French company HFN to its licensee portfolio for Bella Sara.

The firm has signed up to produce an action board game for the popular equestrian brand, including all the major horses and characters. It is due to available in France from Q4 this year.

"Bella Sara is very popular with children in France," said Francoise Bouvet from MJA Licensing, which brokered the deal. "This is the perfect addition to the wide variety of products found in this market."


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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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