Hidden City grows Bella Sara programme - Licensing.biz

Hidden City grows Bella Sara programme

Popular equestrian brand adds apparel and calendar partners in key territories.
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Hidden City Entertainment is continuing to build up its Bella Sara brand across the US and other key territories.

The firm has signed up Sahinler to produce children's daywear, underwear, nightwear, socks and swimwear in France from early 2011.

The deal was brokered by MJA Licensing.

"We are pleased at the opportunity to expand the Bella Sara brand to consumers who frequently enquire about these products," said George Stetar, SVP of licensing and international business at Hidden City Entertainment. "Our partnership with Sahinler to bring children's clothing to the French market will not only delight Bella Sara consumers, but complement the Bella Sara brand."

In addition, Rizzoli USA will be producing a 2012 Bella Sara wall calendar in the US, Canada, New Zealand, Australia, South Africa and Chile. It is due to arrive in-store during the 2011 holiday season.

The deal was brokered by Bennett Branding.

"The beautiful artwork of the Bella Sara brand is one of the most popular aspects of this property," added Stetar.

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